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Measurements & Insights Analyst

Company: Comcast
Location: Towson
Posted on: July 21, 2021

Job Description:

Job Summary

The Sales Development Team within Effectv is seeking a dynamic Measurement & Insights Analyst to provide media, market and client performance data to support the Strategist. Serves as an interpreter of the data to help the Strategist create a compelling narrative that is relevant to the client needs. The successful candidate will be able to look beyond 'what' the analysis shows and discovers the 'why'.

Job Description

Core Responsibilities

  • Develops and reviews communication materials for the department, translating and summarizing technical information for business audiences and developing key messaging.
  • Authors white papers, develops simple data visualization designs and creates presentations for diverse audiences.
  • Handles task coordination, prioritization, status and issue monitoring, communication and meeting coordination for internal and external clients.
  • Participates on team projects by documenting requirements and coordinating delivery of work products to internal and external clients.
  • Provides support through project coordination to the implementation of analytic work products.
  • Participates in the data intake, extraction and ingestion processes to align priorities and define clear requirements based on business values.
  • Identifies and analyzes trends in a variety of data sources to recommend improvements for processes, forecasting and planning. Works collaboratively with business segments, corporate functions and technology groups across the organization to understand, develop, prioritize and deliver departmentally-prioritized initiatives and projects (i.e. applications, models, reporting etc.).
  • Supports the department through the development, testing and implementation of new data analytic methods or databases.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Job Requirements

  • Bachelor's Degree or Equivalent. 
  • Generally requires 2-5 years related experience.
  • Must have a high level proficiency with MS Office Applications (Excel & PowerPoint).
  • Previous experience working with audience measurement tools (Nielsen, ComScore, Strata View, etc.) and/or syndicated data (Scarborough, Experian, Polk, Kantar, etc.) is a plus.
  • Fundamental understanding of media measurement, research and local cable advertising preferred.
  • Experience creating compelling stories based on data.
  • Ability to analyze and translate data-based findings into clear, relevant and actionable insights.
  • Understanding of various statistical concepts, research data, standards, and practices.
  • Experience with R, MySQL, Looker, Python, or VBA is a plus, but not required. 

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.


Bachelor's Degree

Relevant Work Experience

0-2 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Keywords: Comcast, Towson , Measurements & Insights Analyst, Other , Towson, Maryland

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